The Challenge
Adaplo had grown almost entirely through referrals with no outbound infrastructure whatsoever. They were aware that cold email and LinkedIn could significantly accelerate client acquisition, but were overwhelmed by conflicting information online. They had no SOPs, no tools configured, and no clear starting point.
The Approach
Provided both strategic direction and hands-on execution — cutting through the noise to design a clear, structured outreach system tailored to the ERP software market. Built SOPs for cold email and LinkedIn from the ground up, covering targeting criteria, messaging frameworks, follow-up cadences, and day-to-day procedures. Configured the full toolstack and ran initial campaigns before handing the system over fully documented.
The Results
Adaplo went from zero outbound capability to a functioning, repeatable client acquisition system — no longer solely reliant on referrals, and equipped with the processes and knowledge to run outreach independently.
Testimonial
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