The Challenge
At the start of the year — traditionally the slowest period for agency new business — Budai Media needed a fast-turnaround lead generation strategy. Competitors had gone quiet. The challenge was to generate qualified leads and close revenue during a period when most agencies see pipeline dry up.
The Approach
Deployed a targeted Upwork outreach strategy, focusing on high-intent buyers actively posting on the platform. Combined this with structured CRM management to track every lead, follow up consistently, and ensure no opportunity fell through the cracks. Built a lightweight qualification process to prioritise the highest-value prospects and maximise conversion rate.
The Results
$40K in revenue closed in Q1, generated from 40 qualified leads — 8 of which became paying clients, representing a 20% lead-to-client conversion rate during the slowest period of the year.
Testimonial
Coming soon — we'll add this once received.
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