The Challenge
The eCom Marketing Co. had not explored Upwork as a serious business development channel. Their approach to new business was inconsistent, and they needed a structured, repeatable system to attract and convert high-quality ecommerce clients — not just one-off freelance engagements.
The Approach
Overhauled the agency's Upwork profile from the ground up — refining their positioning, showcasing relevant case studies, and building credibility signals for ecommerce buyers. Developed niche-targeted proposal frameworks tailored to different buyer types. Maintained a disciplined, daily outreach cadence to ensure consistent visibility and response rates.
The Results
Five qualified discovery appointments booked within 60 days of launch, several of which converted into consulting engagements. The agency also left with a repeatable Upwork system they could continue running independently.
Testimonial
Coming soon — we'll add this once received.
Ready to build your pipeline?
Let's talk about what structured lead generation can look like for your business.