The Challenge
Ecommerce Advocates — a social media agency specialising in Facebook Ads for US-based ecommerce SMEs — had no structured list-building or outbound process. They needed a scalable system to identify their ideal clients and reach them consistently across multiple channels.
The Approach
Used Clay to build a highly targeted prospect list of ecommerce SME businesses across the US, segmented by niche and buying signals. Set up and ran outreach campaigns to this list, targeting decision-makers with messaging tailored to their specific advertising challenges. In parallel, launched a structured Upwork strategy applying the same niche-targeting approach — creating two active channels generating consistent outreach volume.
The Results
Early results included inbound enquiries from relevant ecommerce stores and an initial client conversion across both channels, with a scalable list-building system in place for continued outreach.
Testimonial
Coming soon — we'll add this once received.
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