The Challenge
Subcodevs had seen their inbound pipeline slow to a near halt. With no structured outbound process in place, they were heavily dependent on referrals and word-of-mouth. They needed a reliable system to generate qualified leads quickly, across both their IT services and consulting arms.
The Approach
Designed and executed a dual-channel outbound strategy across LinkedIn and Upwork. Built targeted prospect lists segmented by industry and buyer type, reflecting Subcodevs' ideal client profile for both service lines. Developed outreach messaging that clearly communicated their value proposition and differentiated them from generalist IT providers.
The Results
Twelve highly qualified leads generated in three months — restoring pipeline momentum and giving Subcodevs a repeatable outbound playbook across two channels they could continue using independently.
Testimonial
Coming soon — we'll add this once received.
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